< PREVIOUS           NEXT >

Family owned business McGrory Glass was ready for a revamp. The refresh began with new brand positioning — "Introducing a new McGrory Glass. Reflecting the quality, creativity and loyalty you desire and deserve.” — which lead to a modernized logo based on the original. The brand book to reintroduced them to their market, and a revamped product brochure continued the theme.

The brand book included a transparent overlay cover for a hint to the product offering.

The brochure presents the family of products in a fresh and inspiring way to entice clients (and prospective clients) to inquire further.

Responsible for concept, copywriting, design and layout.

Back to portfolio >